As the New Year approaches now is a great time to take stock of your achievements last year and plan the direction of the business for the next 12 months. Looking at your marketing performance across the year and reviewing your failures and successes will be key to making sure your marketing road map for 2017 includes the right marketing...
There are a number of reasons that could be contributing to your marketing not working and these could be throughout the company, not just the marketing department. For instance, if your customers are getting poor customer service or are supplying poor products they may be spreading the word not to use your company. And it may not be the dissatisfied...
How do we know if our content marketing is working? After all, its pretty time consuming so it makes sense to know what's working and what isn't so we can focus our resourses and spend on the ones that are. Content marketing lead times can differ depending on the product or service you are selling but on average it can take 12-18...
Download your FREE Content Marketing Measurement Excel Template + FREE ROI Calculator Knowing what marketing is working and what isn't is essential to any business that wants to meet their business goals. Don't leave it to chance!...
LinkedIn is a great place for making business connections. A virtual networking platform. But why do we treat it differently to when we’re physically networking? I think we all know that networking, making contacts and building partnerships / alliances is an essential part of business, so when it comes to doing it online why are we all so… well, British?...
Repurposing content has many benefits, it can help you: reach a new audience, gain extra authority and credibility, boost your SEO, provide information in the different ways your audience prefers to consume it, drive more traffic to your website and convert more leads. Here are 11 ways to repurpose your content....
You've spent ages crafting your content in accordance with your content marketing plan, whether that's a blog, podcast, report, video, infographic, guide, etc. and now you need to get in front of your target audience. But what's the best way to do that? Here are 7 easy ways you can promote your content...
Twitter is a great platform for building your brand and developing relationships with your audience. Getting people to know, like and trust you is half the battle to getting them to become a raving fan. As long as you can deliver on the rest of their experience with you when they do become a customer there is no reason why...
There are so many marketing tools out there to help you understand, schedule, automate or improve the organisation of your marketing activity to choose from it can be a bit overwhelming knowing which ones to choose. And, it can take a long time to go through them to find out which ones work best for you. To help you through this...
Creating great marketing content provides your audience with relevant and interesting information that influences their behaviour. Content is now and will always be king. It is intrinsically linked to your search engine ranking and how credible Google (and other search engines) think you are. Creating great marketing content will not only help improve your Search Engine Optimisation (SEO), but it will...