Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”....
Why is it important to set marketing objectives for your business?...
Black Friday Special Offer - Save 1/3 on all design projects! Great for brochures, catalogues, leaflets, flyers, exhibition stands etc....
It's no secret that mass marketing has long been dead and buried as a successful strategy. If you want to have meaningful dialogue (and you should) with your potential buyers it needs to be as a small, narrowly defined group....
Choosing the right marketing partner to work with is a big decision. Here are our tips to help you choose the right marketing partner for your business...
MarComms or Marketing Communications, is the strategy you use for enthusing your preferred buyers about your products or service....
Creating your business marketing plan may seem daunting, but with these six easy steps you’ll feel confident enough to get cracking and write a winning marketing plan that not only will you be proud of, but that will give your business the traction it needs to grow. How to write a winning marketing plan in six easy steps...
We understand that when costs exceed revenue, sometimes your only option is to cut expenses. But, think about this: without marketing, you don’t have leads or revenue and without revenue, very soon you won’t have a business...
What is lead generation? Why is it important? And most importantly, how do you make it work for your business?...
By tracking the right marketing KPIs you will be able to make educated adjustments to the various strategies, tools and budgets and make your marketing spend more effective. But, what are the right marketing KPIs? And, what should you measure?...