29
Jul
L is for… Lead Generation
What is lead generation? Why is it important? And most importantly, how do you make it work for your business?...
12:30 /
Marketing
Author: Michelle Roberts
03
May
K is for… Marketing KPIs
By tracking the right marketing KPIs you will be able to make educated adjustments to the various strategies, tools and budgets and make your marketing spend more effective. But, what are the right marketing KPIs? And, what should you measure?...
13:49 /
Marketing
18
Dec
J is for… The Juxtaposition of Sales and Marketing
These departments are often at odds with each other. They bicker over who should take the credit for sales, blame each other when the quality or the quantity of leads isn’t up to scratch and when targets aren’t met. ...
10:25 /
Marketing
13
Sep
I is for… Images in Marketing
In today’s digital landscape and ‘quick-scroll’ society, the use of images in marketing play an even bigger part in capturing attention than ever before....
11:22 /
Marketing
25
Jul
The Psychology of Colour
Do you understand how different colours affect your customers propensity to purchase? There are many factors that influence your customers desire to purchase (or not). ...
19:20 /
Marketing
05
Mar
H is for… How to write a killer headline
How often have you sat there trying to think of a killer headline that your audience will just ‘get’? Racking your brains until you come up with something that will just ‘do’ for now. After all, you’ll think of something better later, right?…...
10:20 /
Marketing
07
Nov
G is for… GDPR and your business
What is GDPR and how will it affect your business and your ability to generate leads?...
18:18 /
Marketing
27
Oct
F is for… Marketing Funnel
We all know it exists, but how exactly do you apply the marketing funnel to your business? The marketing funnel is the process all businesses use to describe how they guide unknown people though the minefield of research and evaluation to becoming firm advocates of your product or service....
16:43 /
Marketing
27
Sep
E is for… Email Marketing
Really effective email marketing is still the best way to communicate with your customers and potential customers, as well as nurture relationships with your market that are founded in credibility and trust....
18:27 /
Marketing
13
Sep
D is for… Digital Marketing
Digital Marketing is essential in today's world and EVERY business should be including it in within their marketing mix to stay competitive and stay visible. Here are six steps that will help you create and implement a successful digital marketing campaign....
19:29 /
Marketing