By tracking the right marketing KPIs you will be able to make educated adjustments to the various strategies, tools and budgets and make your marketing spend more effective. But, what are the right marketing KPIs? And, what should you measure?...

In today’s digital landscape and ‘quick-scroll’ society, the use of images in marketing play an even bigger part in capturing attention than ever before....

Do you understand how different colours affect your customers propensity to purchase? There are many factors that influence your customers desire to purchase (or not). ...

How often have you sat there trying to think of a killer headline that your audience will just ‘get’? Racking your brains until you come up with something that will just ‘do’ for now. After all, you’ll think of something better later, right?…...

We all know it exists, but how exactly do you apply the marketing funnel to your business? The marketing funnel is the process all businesses use to describe how they guide unknown people though the minefield of research and evaluation to becoming firm advocates of your product or service....

Really effective email marketing is still the best way to communicate with your customers and potential customers, as well as nurture relationships with your market that are founded in credibility and trust....

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