12 Aug C is for… Content Marketing
Your A–Z of Marketing Essentials
C is for… Content Marketing
How content marketing can help your business thrive
Content marketing can be one of the best ways to build relationships, credibility and trust with your audience, but what exactly is it, and how can it help your business thrive?
By creating and sharing content that deals with the issues and challenges your potential audience is facing, they will begin to relax and start to feel comfortable with you, confident that you understand them and what they are going through.
In turn, this confidence turns in to leads, sales and referrals.
So how do you get started? It seems like an unsurmountable task at the moment, but don’t put it off! Grab a cuppa, set your phone to do not disturb and start writing your content marketing calendar. This will form the backbone of your plan.
Start by adding in all the calendar events, industry events, events in your business and other events / topics you know that happen regularly. Add in any up-coming business news you may have. Then add in topics from your FAQs – this is a great way to answer your prospects questions and showcase your experience and credibility. And lastly, be human! People do business with people so add in some team news and updates that you can share with your potential audience.
Once you have your content marketing plan in place you and see what topic can be shared over a particular set of tools.
30 Content Marketing Ideas!
- White paper
- Case Studies
- Facebook posts
- Benefits List
- Top 10 Lists
- Guest Bloggers
- Online Course
- Question of the week
- Special Offers
- FB Live
- LinkedIn Articles
- Tip of the Day
- Q & A Session
Boost your SEO
The beauty of content marketing is that not only are your helping you prospective customers see how amazing you are, but you are also helping your SEO value. Google loves fresh, relevant, good quality content and so by following your weekly content marketing plan you will also see your page rise in the organic search listings! Not bad eh?!
Don’t be fooled though, content marketing is hard work and you don’t see results over night. It’s the long game you’re playing here.
Get planning (so you always know what you are going to write about and how/where you are going to use it), and make sure you add content marketing creation into your weekly schedule so it gets done!
5 Rules of Content Marketing
- Set objectives
- Profile your audience set (or sets)
- Create interesting and valuable content
- Choose appropriate distribution channels and tools
- Monitor, measure and scale