The lifeblood of any successful business is marketing. Even if a business thinks they don't do it, once you start reeling off-website, social, networking, word of mouth etc. there is suddenly a nod of realisation and a lightbulb moment; "imagine how good it could be if our marketing was structured!"....
Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”....
Why is it important to set marketing objectives for your business?...
Black Friday Special Offer - Save 1/3 on all design projects! Great for brochures, catalogues, leaflets, flyers, exhibition stands etc....
It's no secret that mass marketing has long been dead and buried as a successful strategy. If you want to have meaningful dialogue (and you should) with your potential buyers it needs to be as a small, narrowly defined group....
MarComms or Marketing Communications, is the strategy you use for enthusing your preferred buyers about your products or service....