04 Feb Why good marketing is essential
Why good marketing is essential for EVERY business – Not just your competitors!
Good marketing is an essential mix to any business
Good marketing is an essential mix to any business because it allows them to maintain long-lasting and ever-present relationships with their perfect buyers. But, a word of warning: Successful marketing is the practice of consistent and sustained activity.
There is no golden ticket or overnight success.
Then read on…
The lifeblood of any successful business is marketing. Even if a business thinks they don’t do it, once you start reeling off-website, social, networking, word of mouth, etc. there is suddenly a nod of realisation and a lightbulb moment; “imagine how good it could be if our marketing was structured!”.
6 reasons why good marketing is important for your business.
Education & Information
Marketing is THE most effective way to communicate your value proposition to your preferred buyers in a fun and interesting way. You know your product or service inside out, but do your potential customers (or even active customers)? Absolutely not! Your offering is never at the forefront of anyone’s mind except yours. In order to be able to buy into a product, your audience needs to be aware of what it is, what it does and how it works.
You can compete with everyone & anyone
For SMEs, good marketing can help even the playing field when it comes to competing against your competitors. One of the elements that help set SMEs apart is their attention to detail and customer service. With the success of social media advertising and email marketing, it is quick, easy and relatively inexpensive to achieve a good return on investment. You can easily be a one-man band and still compete with your largest competitor!
Always make time!
Marketing is important because it will allow you to develop and maintain long-lasting and ever-present relationships with your preferred buyer. It is not a golden ticket, it is an ongoing strategy that will help your business grow. The overriding factor is that it needs to be consistent. It cannot be used as a sticky plaster when your leads have dried up due to not marketing because you were too busy to think about it. Always make time!
You may not want to hear this, but your audience WANTS to form a relationship with your you and your brand and guess what… marketing can be used to do exactly that. From VIP clubs to special offers, exclusive tips, corporate events and free gifts all of these go towards making your cusotmers
Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Creative explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales. Yes, you need to have a good product, but if people are not aware of your offering, to begin with then you can’t generate sales! SMEs need to create fresh and inviting content to draw customers in and lead them down the path to purchase. This is usually in for form of several activities so that a prospect can move from not knowing you to knowing you, liking you, trusting you and finally, purchasing from you.
Your current customers should always be your main priority, and your marketing efforts will help you maintain your customer base for a lower cost. Marketing tactics such as social media posts, videos, direct mail, and email newsletters can not only engage existing consumers but help to spread the word to new potential customers.
So, as you can see, good marketing is an essential strategy to ensure the growth and sustainability of your business (not just your competitors).
Michelle Roberts (MCIM), is the managing director and founder of The Creative Marketing Agency. She is trained in both digital and traditional marketing through the Chartered Institute of Marketing (CIM). She is also a member of the CIM and a Certified Practitioner in the Watertight Marketing Expert Community, both of which provide access to an additional wealth of knowledge and experience.